Some marketers, for example, write super short blog posts multiple times per week. Stick to a schedule that works for you, and for the types of content you like to share. ![]() Like a trash bag poncho, it might not be pretty – but it’s functional!īe encouraged by our editorial calendar’s ugliness.Įven for a company that makes its blog a big priority, keeping ideas organized doesn’t have to be some elaborate affair! Ours, for example, is just a spreadsheet template we downloaded from this site and uploaded to Google Drive, so we can share it with other people and access it from anywhere. Your calendar should have room to write on it, but it doesn’t have to be fancy. We keep saying this is simple, so this is gonna be simple. (So we’re just gonna go ahead and do that.) Creating your own editorial calendar in literally 10 minutes Honestly, though, the best way to see how much of a difference this can make is for us to actually show you. That way, when it’s time to actually sit down and crank out a blog post, you already have a topic lined up – no more blank page panic. Maybe you only blog once a week, or once every two weeks, or three.ĭoesn’t matter – you still know that feeling of sitting down to write and not being able to think of anything!Īn editorial calendar is just a way of keeping track of your best ideas as they come, and planning when to use them. In reality, though, whipping together a quick-and-dirty editorial calendar will make your marketing feel a lot less stressful no matter who you are. (You know – people who seem like they post about a thousand times a week without breaking a sweat? What is WITH those people?) It might sound like something that’s only for Very Serious Professional Blogger Types. Yes, an editorial calendar can make ANYONE’S life easier (including yours) In just a second, we’ll show you how we created our editorial calendar, and a little peek at what it looks like – but first, there’s one big thing to address. ![]() (Pssst, if you need a social media calendar we’ve got that too.)Īn editorial calendar will change the way you think about blogging – and you can set one up in about 10 minutes. THIS post is about a single blogging tool that’s every bit as important as your keyboard, your screen, and the right hemisphere of your brain: If you want brainstorming tips, you can find ’em in this free download.) (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write?
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