What are the biggest problems your team is facing?.What problems are you currently facing?.What are topics in our that you would be interested in learning about?.Some questions you could ask your audience are: You could also create a survey using tools like Survey Monkey or PollDaddy and send it directly to your audience via email. ![]() If you don’t want to use keywords to determine your ebook topics, you could also pose a question to a Facebook group (if your brand has one) and ask what your audience wants to see directly. In the case of our example, our marketer might want to write an ebook on gardening tools, since it appears in list: To find a specific topic that your audience is interested in, open a tool like Moz or Ahrefs and type your subject into the search bar:įrom there, you’ll see a related list of keywords that match the topic you first entered. ![]() So let’s say for example, that your audience is interested in gardening. If you don’t, you can use some necessary SEO keyword research skills to find out what your audience is interested in. Now, you may already know the topics that your audience is interested in. What questions do they have that you want your ebook to be able to answer? These topics should be something that your audience wants to learn more about. The first step in creating your ebook is to choose a topic. Click To Tweet Step One: Choose Your Topic Here's how to create the perfect ebook for your business in nine steps. However, by using this nine-step process, you’ll be able to, as we say at CoSchedule, plan your work, then work your plan. Because these books are a bit lengthier than your average blog post, it can be easy to get off track. Writing an ebook can be easy as long as you plan. By ensuring that value, customers are then willing to share valuable information in return (ie. The fact of the matter is blog posts sometimes can't be long enough to cover an entire topic, and if a topic is complicated, it can be challenging to cover in one post.īy creating ebooks, marketers can target their audience and build content upgrades that provide additional value for their readers. Why Are Ebooks So Important For Marketers?Įbooks allow marketers to dive into a topic and teach their audience about it. Allowing you to reuse content you’ve previously writtenĮbooks provide something of value for customers while capturing information for the marketers who create them.These ebooks provide a variety of benefits for marketers, including: epub (to read on Barnes and Noble Nook and other e-readers). Grab this free #ebook template bundle from to build your brand's authority Click To Tweet What Is An Ebook?įor marketing purposes, an ebook is a brief book on a specific topic that is available in a downloadable format such as PDF. ![]() So you can throw the excuses of not having time to write an ebook out the window, and create content that generates subscribers and subsequently helps you grow your customer base. Plus we’ve included three templates, so all you have to do is fill the text and turn it into a PDF. This post will walk you through the nine steps you need to take to create and write an ebook effectively. Why? Because ebooks provide a ton of value which can convince your customers to give up their email address.Īt CoSchedule, we’ve generated as many as 2,625 new email subscribers from an ebook following the process you’re about to learn.īut are ebooks worth the effort to build?Īnd with the right template and outline, creating an ebook can be easy. You also know that giving away free ebooks as a content upgrade is a great way to generate more subscribers. To generate those subscribers, you need to create content upgrades your audience is chomping at the bit to download. As a marketer, you’re creating a lot of content, and you want that content to generate subscribers.
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